SIA launches new loyalty scheme aimed at SMEs

SIA has started a loyalty scheme for small and medium-sized firms, to create new revenue streams amid tough times that have hit profits. SIA said about 400 companies have already signed up for the programme, which was launched a month ago. It targets firms that are not able to qualify for the SIA Corporate Travel Programme, which comes with conditions attached. For example, there is an annual minimum spending requirement of S$50,000, which smaller firms are unlikely to be able to meet. The new programme, tailored for small and medium-sized enterprises, has no such criteria. It is designed to reward both corporations and employees when they fly with SIA and SilkAir, SIA's area VP (Singapore) Alan Lim, said Sunday. <br/>