UK: Airlines in ferocious summer fares war with GBP40 deals to the Med
On the eve of the busiest departure day for record numbers of British holidaymakers, unprecedented travel deals are available due to a ferocious fares war during the peak month of August. From Leeds/Bradford to Ibiza, return fares of GBP40 are available on Ryanair for a wide range of dates in August, such as 1-4 August or 8-17 August. For a round-trip journey of over 2,000 miles, such a fare would normally only be available at times of lowest demand — not the summer peak. Between Southend and Milan Malpensa, Flybe is offering the same return fare — GBP40 — for departures on 8 August for a fortnight. Further afield, Thomson Airways is selling flights to Preveza in western Greece for a week, departing 2 August, for only GBP69 return from Gatwick. The same airline has flights from Manchester to Pula in Croatia for £69, travelling out on 1 August for a fortnight. While most budget airlines would rather fly with a few empty seats rather than cut fares to lower than the cost of a cab to the airport, Ryanair has long had a “yield passive/load factor active” model which means it will sell seats at whatever level is necessary to fill the plane.<br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-07-20/general/uk-airlines-in-ferocious-summer-fares-war-with-gbp40-deals-to-the-med
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UK: Airlines in ferocious summer fares war with GBP40 deals to the Med
On the eve of the busiest departure day for record numbers of British holidaymakers, unprecedented travel deals are available due to a ferocious fares war during the peak month of August. From Leeds/Bradford to Ibiza, return fares of GBP40 are available on Ryanair for a wide range of dates in August, such as 1-4 August or 8-17 August. For a round-trip journey of over 2,000 miles, such a fare would normally only be available at times of lowest demand — not the summer peak. Between Southend and Milan Malpensa, Flybe is offering the same return fare — GBP40 — for departures on 8 August for a fortnight. Further afield, Thomson Airways is selling flights to Preveza in western Greece for a week, departing 2 August, for only GBP69 return from Gatwick. The same airline has flights from Manchester to Pula in Croatia for £69, travelling out on 1 August for a fortnight. While most budget airlines would rather fly with a few empty seats rather than cut fares to lower than the cost of a cab to the airport, Ryanair has long had a “yield passive/load factor active” model which means it will sell seats at whatever level is necessary to fill the plane.<br/>
