American targets Q3 for full basic economy roll-out
American Airlines expects to complete the roll-out of basic economy fares to its entire domestic network by end-September, as it continues to aggressively price-match its rivals. The carrier, which began selling the no-frills fares in March on some routes, now offers it in 78 markets. About half of all customers offered a basic economy fare opted for a more expensive economy fare, in line with earlier expectations, said executives. American is seeing an average upsell of US$23 per passenger, going up to $40 for close-in bookings. The airline is the last among US mainline carriers to complete the implementation of basic economy fares on domestic markets. Delta Air Lines, the first to offer them, launched it in 2015 while United Airlines completed its roll-out earlier this year. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-07-31/oneworld/american-targets-q3-for-full-basic-economy-roll-out
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American targets Q3 for full basic economy roll-out
American Airlines expects to complete the roll-out of basic economy fares to its entire domestic network by end-September, as it continues to aggressively price-match its rivals. The carrier, which began selling the no-frills fares in March on some routes, now offers it in 78 markets. About half of all customers offered a basic economy fare opted for a more expensive economy fare, in line with earlier expectations, said executives. American is seeing an average upsell of US$23 per passenger, going up to $40 for close-in bookings. The airline is the last among US mainline carriers to complete the implementation of basic economy fares on domestic markets. Delta Air Lines, the first to offer them, launched it in 2015 while United Airlines completed its roll-out earlier this year. <br/>
