Perks? No! US flyers prefer the cheap seats
US airlines striving to boost profitability are up against an army of penny-pinching customers who would rather sit in a dreaded middle seat than pay more to fly, says a Reuters/Ipsos opinion poll released Wednesday. Airlines have sought to lure travellers into business and first class with plush airport lounges, fancy on-board cocktails and high speed internet connections. But the poll showed 83% of Americans put ticket prices among their chief considerations when booking personal travel, outweighing travel perks or an airline's reputation. Sixty percent of those polled said they would not pay extra to avoid being assigned a middle seat. About 52% said they would not pay more to fly on their preferred airline. The results underscore the challenge for airlines to boost revenue with pricey extras. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-08-03/general/perks-no-us-flyers-prefer-the-cheap-seats
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Perks? No! US flyers prefer the cheap seats
US airlines striving to boost profitability are up against an army of penny-pinching customers who would rather sit in a dreaded middle seat than pay more to fly, says a Reuters/Ipsos opinion poll released Wednesday. Airlines have sought to lure travellers into business and first class with plush airport lounges, fancy on-board cocktails and high speed internet connections. But the poll showed 83% of Americans put ticket prices among their chief considerations when booking personal travel, outweighing travel perks or an airline's reputation. Sixty percent of those polled said they would not pay extra to avoid being assigned a middle seat. About 52% said they would not pay more to fly on their preferred airline. The results underscore the challenge for airlines to boost revenue with pricey extras. <br/>
