Cathay needs to win over customers at the back of the plane
It’s time for Cathay Pacific boss Rupert Hogg to go to the back of the plane. With the company expected to announce another loss this week, Cathay Pacific needs to shift strategy from being the region’s top airline for premium fliers and make a bigger effort to woo some of the millions of mainland leisure travellers who have enriched its state-owned rivals in China, analysts say. Wednesday, CE Hogg may report a loss of HK$1.2b (US$153m) for the 6 months through June. That would potentially put Cathay on course for the first back-to-back annual losses in its 70-year history. The company last month warned of a “disappointing” first-half. Cathay is caught between budget carriers luring regional tourists and deep-pocketed, state-owned competitors on the mainland that offer cheaper, long-haul flights without the need to fly via Hong Kong. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-08-14/oneworld/cathay-needs-to-win-over-customers-at-the-back-of-the-plane
https://portal.staralliance.com/cms/logo.png
Cathay needs to win over customers at the back of the plane
It’s time for Cathay Pacific boss Rupert Hogg to go to the back of the plane. With the company expected to announce another loss this week, Cathay Pacific needs to shift strategy from being the region’s top airline for premium fliers and make a bigger effort to woo some of the millions of mainland leisure travellers who have enriched its state-owned rivals in China, analysts say. Wednesday, CE Hogg may report a loss of HK$1.2b (US$153m) for the 6 months through June. That would potentially put Cathay on course for the first back-to-back annual losses in its 70-year history. The company last month warned of a “disappointing” first-half. Cathay is caught between budget carriers luring regional tourists and deep-pocketed, state-owned competitors on the mainland that offer cheaper, long-haul flights without the need to fly via Hong Kong. <br/>
