Ryanair out to be travel's Amazon - selling for rivals

Ryanair CMI Kenny Jacobs says all eyes at Ryanair headquarters are firmly fixed on what the airline believes will be huge and transformative digital developments for it between now and 2024 as part of the next phase of its 'Always Getting Better' programme. The airline, he says, will maintain its rigid focus on operational costs as it grows to 200m passengers per annum by 2024, giving it about 21% of the European market, up from 15% currently. But it will tangentially implement an ambitious strategy that he believes will see it become the biggest travel website in the world, selling seats to and from many destinations around the world. "By 2024 I'd be amazed if we're not selling Lufthansa seats, BA seats, Qantas seats," he says. <br/>