United’s strategy to reduce overbookings
United Continental has been in the news a lot this year, and not always for good reasons. Chicago Department of Aviation officers forcibly removed a passenger from a flight in April, an incident that raised broader questions about how the airline handles overbooked flights. In February, the airline delayed about 500 flights after suffering a second glitch in its computer systems in just over 2 weeks. Nevertheless, United is benefiting from strong demand for air travel and, like other airlines, has thrived by offering a wider range of fare categories and collecting fees. Linda Jojo, United’s executive VP of technology and chief digital officer, says the company is using data analytics to help manage overbooking situations more strategically, while also helping it target families, business travellers and vacationers with specific offers. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-08-15/star/united2019s-strategy-to-reduce-overbookings
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United’s strategy to reduce overbookings
United Continental has been in the news a lot this year, and not always for good reasons. Chicago Department of Aviation officers forcibly removed a passenger from a flight in April, an incident that raised broader questions about how the airline handles overbooked flights. In February, the airline delayed about 500 flights after suffering a second glitch in its computer systems in just over 2 weeks. Nevertheless, United is benefiting from strong demand for air travel and, like other airlines, has thrived by offering a wider range of fare categories and collecting fees. Linda Jojo, United’s executive VP of technology and chief digital officer, says the company is using data analytics to help manage overbooking situations more strategically, while also helping it target families, business travellers and vacationers with specific offers. <br/>
