Reviving Midwest Express: US$100m and a good cookie recipe
If planes could fly on good wishes, fond memories and chocolate chip cookies, Midwest Express would be up and running by the end of the week. The reality, airline industry experts say, is much murkier, not to mention much more expensive: Bringing back the beloved airline, as two Wisconsin businessmen are proposing, will be extremely difficult. “Nothing is impossible, but it would certainly be an uphill climb," said one aviation consultant. Business partners Curt Drumm and Greg Aretakis are seeking to restore the Midwest Express brand as an operating airline, Drumm said this past week. The effort to bring back Midwest has an advantage in that the brand doesn't have to be created from scratch, said one ad consultant. "From beginning to end, that brand had a very loyal following". <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-08-15/unaligned/reviving-midwest-express-us-100m-and-a-good-cookie-recipe
https://portal.staralliance.com/cms/logo.png
Reviving Midwest Express: US$100m and a good cookie recipe
If planes could fly on good wishes, fond memories and chocolate chip cookies, Midwest Express would be up and running by the end of the week. The reality, airline industry experts say, is much murkier, not to mention much more expensive: Bringing back the beloved airline, as two Wisconsin businessmen are proposing, will be extremely difficult. “Nothing is impossible, but it would certainly be an uphill climb," said one aviation consultant. Business partners Curt Drumm and Greg Aretakis are seeking to restore the Midwest Express brand as an operating airline, Drumm said this past week. The effort to bring back Midwest has an advantage in that the brand doesn't have to be created from scratch, said one ad consultant. "From beginning to end, that brand had a very loyal following". <br/>
