Royal Jordanian seeks to stimulate yields
Royal Jordanian has announced a series of measures to strengthen its income as the airline faces increasing competition in its home market. The carrier, as one of the smaller flag carriers in the region, has found itself under increasing pressure in recent years on 2 fronts: The “Middle East 3”—Etihad Airways, Emirates Airline and Qatar Airways—have deployed their rapidly growing fleets to Amman and other points on Royal Jordanian’s route network, while several regional LCCs have also been siphoning traffic from RJ’s revenue pool. The airline has unveiled several measures it hopes will attract more passengers, including an online bidding system by which passengers holding confirmed economy-class tickets can bid for an upgrade, and a Paid-for executive lounge pass at Amman’s Queen Alia International Airport. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-08-17/oneworld/royal-jordanian-seeks-to-stimulate-yields
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Royal Jordanian seeks to stimulate yields
Royal Jordanian has announced a series of measures to strengthen its income as the airline faces increasing competition in its home market. The carrier, as one of the smaller flag carriers in the region, has found itself under increasing pressure in recent years on 2 fronts: The “Middle East 3”—Etihad Airways, Emirates Airline and Qatar Airways—have deployed their rapidly growing fleets to Amman and other points on Royal Jordanian’s route network, while several regional LCCs have also been siphoning traffic from RJ’s revenue pool. The airline has unveiled several measures it hopes will attract more passengers, including an online bidding system by which passengers holding confirmed economy-class tickets can bid for an upgrade, and a Paid-for executive lounge pass at Amman’s Queen Alia International Airport. <br/>
