US: Passengers win while airlines lose in this year’s fare war

For travellers, it’s been an airfare party this summer with many domestic flights cheaper than a nice bottle of wine. Chicago to Los Angeles can be had for US$49, Dallas to San Francisco is just $40, and Denver to Dallas goes for only $25—barely enough for a quality pinot. Airlines and their investors despise these fares, the result of a fierce pricing skirmish that has bickering carriers behaving like quarrelsome 3-year-olds. The fare fight reprises a similar battle that erupted 2 years ago, one that dented industry revenues for more than 18 months. Only this past spring did carriers begin to feel confident that their pricing power was gradually returning. Now there’s a new war, and no clear end—or winner—in sight. <br/>
Bloomberg
https://www.bloomberg.com/news/articles/2017-09-08/who-will-win-the-great-airfare-war-of-2017
9/8/17