Air Canada open to ultra-low-cost air fares to compete in changing market

Air Canada is open to launching an ultra-low-cost airfare plan, to keep up with the changing market. But they won’t make concrete plans until other ultra-low-cost airlines get started and are successful. “At this point, we are readying ourselves to compete,” Air Canada spokesman Peter Fitzpatrick said, “but we have not provided additional information on routes or fares as we first need to see what these new entrants will bring to market.” Air Canada officials made the announcement at its annual Investor Day presentation Wednesday. The move comes as more and more airline companies have already delved into the cheapening airfare market. Earlier this month, Flair Airlines (who bought NewLeaf travel) announced it was expanding its cheap fares to Pearson International, Vancouver International and Kelowna International airports. And Canada Jetlines has announced that it’s working to operate an ultra-low-cost model out of Hamilton’s John C. Munro International Airport and Waterloo International Airport, starting next summer. Along with the option of launching the new fare, Air Canada is also expanding their low-budget Rouge line to more destinations.<br/>