Middle East: Inflight broadband can bring regional airlines $1.3b

Airlines in the Middle East have the potential to make US$1.3b in extra revenues by 2035 by offering high quality and reliable inflight internet connectivity, capitalising on passenger demand for constant connectivity. According to research from the London School of Economics in association with Inmarsat, inflight broadband has the potential to generate $30b in additional revenue for airlines around the world by 2035. Of those $30b, airlines in the Asia Pacific would benefit the most, with an expected $10.3b of additional revenues. They are followed by European airlines (with $8.2b in revenues), and North American carriers (with $7.6b). "Globally, if airlines can provide a reliable broadband connection, it will be the catalyst for rolling out more creative advertising, content, and e-commerce packages," said the report's author. <br/>