Eurowings asks passengers to vote on potential new routes
Eurowings is linking up passenger engagement with its route development strategy by asking customers to vote for the route they want the airline to fly. The airline launched the “You vote, we fly” campaign Oct 4, giving passengers a choice of 10 European short-haul routes. “No other airline has ever done this,” Eurowings CE and CCO Oliver Wagner said. The potential destinations are Belfast in Northern Ireland, Bergen in Norway, Biarritz in France, Brac in Croatia, Castellón in Spain, Mostar in Bosnia and Herzegovina, Podgorica in Montenegro, Shannon in Ireland, and Trapani and Trieste in Italy. After an initial round of voting, 3 destinations will be shortlisted. The winning route will be selected during a live finale on Facebook and will be added to the Eurowings’ network for summer 2018. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-10-06/unaligned/eurowings-asks-passengers-to-vote-on-potential-new-routes
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Eurowings asks passengers to vote on potential new routes
Eurowings is linking up passenger engagement with its route development strategy by asking customers to vote for the route they want the airline to fly. The airline launched the “You vote, we fly” campaign Oct 4, giving passengers a choice of 10 European short-haul routes. “No other airline has ever done this,” Eurowings CE and CCO Oliver Wagner said. The potential destinations are Belfast in Northern Ireland, Bergen in Norway, Biarritz in France, Brac in Croatia, Castellón in Spain, Mostar in Bosnia and Herzegovina, Podgorica in Montenegro, Shannon in Ireland, and Trapani and Trieste in Italy. After an initial round of voting, 3 destinations will be shortlisted. The winning route will be selected during a live finale on Facebook and will be added to the Eurowings’ network for summer 2018. <br/>
