Abu Dhabi-based Etihad Airways is to trial a lower-fare hand luggage-only product this winter on two routes, Abu Dhabi-Bahrain and Abu Dhabi-Kuwait, as part of a wider strategy review. The Deal Fare, which includes a 7 kg (15 lb.) carry-on allowance, will initially be available for bookings made Oct. 18-Dec. 18 for travel until March 31, 2018. “Many of Etihad Airways’ customers, especially those traveling for business, weekend getaways or day trips, don’t require checked baggage, so we are testing a new lower fare on these key routes. As well as a great proposition for customers, this trial is an effective tool for gauging customer reaction in the real world and testing the product’s viability for wider implementation,” Etihad Airways EVP-commercial Mohammad Al Bulooki said. “While our core customer proposition remains centered on offering industry-leading service and hospitality, this trial is designed to provide an option for those who are looking for cheaper fares when traveling light.” Etihad said this is the first of many trials planned for the coming months, as part of a drive to tap digital, increase customer choice and diversify revenues.<br/>