SIA's new cabins take luxury to another level

SIA, the first carrier to put a double bed in its cabins, is preparing to take airborne luxury up another notch -- and catch up with a key rival. The airline Thursday will unveil its first major overhaul across cabin classes of its Airbus A380s since 2007, when it became the first carrier to fly the double-decker aircraft. SIA has revealed scant details, other than the likelihood of fewer suites and that the changes will be introduced in 5 new super-jumbo planes it will receive progressively from this year. Airlines have been trying to outdo each other when it comes to pampering the upscale business traveller. SIA CE Goh Choon Phong is fending off intensifying competition, particularly from Middle Eastern carriers like Emirates, which in August introduced a revamped lounge inspired by private yacht cabins on its own A380s. <br/>
Bloomberg
https://www.bloomberg.com/news/articles/2017-11-01/singapore-air-aims-to-redefine-luxury-with-revamped-cabin-design
11/1/17
sq