British Airways hints at disrupting its loyalty program in 2018

Big changes may be afoot in the way British Airways’ loyalty program members redeem awards as the airline seems to be moving toward dynamic pricing. IAG suggested that changes may be coming to the way that loyalty program members book award tickets. The blog Ultima Llamada spotted the slide in a presentation that showed that IAG was working towards a “progressive introduction of dynamic pricing from 2018.” This means that instead of a standard award chart where travellers book a 25,000 mile domestic fare, for example, members of British Airways’ Executive Club would see award tickets priced as a function of how much the revenue ticket cost. To many, that’s a big negative change to the way that loyalty programs work. <br/>