British Airways CE plots return to a ‘golden era’
British Airways pledged to spend US$5.9b on improving its passenger experience as the airline looks to bounce back from a turbulent year. Some of the investment had already been allocated in previous announcements but it seems CE Alex Cruz wants to spend even greater sums on making the airline more competitive. It comes after a torrid year for the airline, which has seen it battle strikes, a massive IT failure, and criticism over its decision to eliminate free food on some of its flights. While Cruz didn’t link the recent problems with the improvement program, it is clear that he believes the airline needs to get better if it is to thrive. For one, the airline is going to reinstate its policy of offering 2 full meals on certain long-haul flights, an indication that its decision to replace one of these with a snack was a bad idea. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-11-08/oneworld/british-airways-ce-plots-return-to-a-2018golden-era2019
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British Airways CE plots return to a ‘golden era’
British Airways pledged to spend US$5.9b on improving its passenger experience as the airline looks to bounce back from a turbulent year. Some of the investment had already been allocated in previous announcements but it seems CE Alex Cruz wants to spend even greater sums on making the airline more competitive. It comes after a torrid year for the airline, which has seen it battle strikes, a massive IT failure, and criticism over its decision to eliminate free food on some of its flights. While Cruz didn’t link the recent problems with the improvement program, it is clear that he believes the airline needs to get better if it is to thrive. For one, the airline is going to reinstate its policy of offering 2 full meals on certain long-haul flights, an indication that its decision to replace one of these with a snack was a bad idea. <br/>
