SIA to cut bureaucracy as part of transformation plan

SIA says it is working to cut bureaucracy within the organisation, as part of its transformation programme. SIA Group CE Goh Choon Phong says this is part of making the group leaner. An example is a new approval process, implemented Nov 1, which requires no more than three levels of clearance "to get the final go ahead". Previously, he says some decisions could require up to 8 levels of approvals. He adds that SIA's transformation programme features over 60 initiatives across its business. These include a group-wide network review, a new revenue management system, leveraging data to optimise fuel uplift, and setting up a new customer experience division for to focus on "customer journey". The 3-year transformation programme is aimed at better positioning the group for future growth. <br/>
FlightGlobal
https://www.flightglobal.com/news/articles/sia-to-cut-bureaucracy-as-part-of-transformation-pla-442971/
11/8/17
sq