AirAsia adds Asean emblem for unity, brand image
No-frills airline group AirAsia is taking a bolder move to strengthen its brand identity within Asean. The group Tuesday unveiled an aircraft with colourful livery showcasing designs inspired by textiles, architecture, art and nature from all 10 Asean nations with the tagline "I Love Asean". All aircraft of sister airlines registered in Asean, including those in Thailand, Malaysia, Indonesia and the Philippines will carry the Asean emblem set in a red circle with 11 yellow paddy or rice stalks drawn in the middle. These form part of AirAsia's new Asean-themed initiatives focused on education, talent development and the economy, to foster greater association of its brand with the region of about 640m people.<br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-11-15/unaligned/airasia-adds-asean-emblem-for-unity-brand-image
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AirAsia adds Asean emblem for unity, brand image
No-frills airline group AirAsia is taking a bolder move to strengthen its brand identity within Asean. The group Tuesday unveiled an aircraft with colourful livery showcasing designs inspired by textiles, architecture, art and nature from all 10 Asean nations with the tagline "I Love Asean". All aircraft of sister airlines registered in Asean, including those in Thailand, Malaysia, Indonesia and the Philippines will carry the Asean emblem set in a red circle with 11 yellow paddy or rice stalks drawn in the middle. These form part of AirAsia's new Asean-themed initiatives focused on education, talent development and the economy, to foster greater association of its brand with the region of about 640m people.<br/>
