JetBlue has best airline loyalty program, says J.D. Power

JetBlue's TrueBlue loyalty program obtained the highest customer satisfaction among US airline loyalty programs in 2017, according to a J.D. Power study. Alaska Mileage Plan and Southwest Rapid Rewards trailed close behind. Delta SkyMiles fell to the middle of the pack among the 6 programs that J.D. Power included the survey. American AAdvantage and United MileagePlus brought up the rear. The study, based on a September survey of 3,387 rewards program members, ranked the programs on a 1,000-point scale. TrueBlue recorded a satisfaction ranking of 800, edging out Mileage Plan's ranking of 796 and the Rapid Rewards ranking of 793. Alaska Mileage Plan is the only US airline industry loyalty program that still awards miles based upon distance flown rather than dollars spent. <br/>