AirAsia testing personalised baggage pricing, eyes more add-on revenues

AirAsia is testing personalised baggage pricing and launching a travel money card, as it targets an ambitious 22% rise in revenue per passenger from add-ons by the end of 2018, its group CE said Thursday. The carrier reported MYR49 (US$.24) of revenue per passenger beyond the ticket price in the quarter ended June, but hopes to raise that to MYR60 with the help of a US$100m investment in digital initiatives that also include a new duty-free website and reusable baggage tags. AirAsia Group CE Tony Fernandes said the revenue target was a "tough ask at the moment" but the airline "had a shot" of making it. Research firm Crucial Perspective last month said the MYR60 target was "overambitious". AirAsia's June-quarter number was up from MYR47 a year earlier. <br/>