Ryanair crew judged against strict sales targets, documents show

Fresh details have emerged of how Ryanair cabin crew are put under pressure to boost in-flight sales, including the posting of league tables of staff performances at the airline’s bases. Photographs and documents show how staff at Ryanair’s Barcelona base, one of its key European airports, are judged against strict sales targets and are named if they do not meet them. Tactics include displaying league tables of staff who have racked up the highest sales, targets for how much passengers should be spending on specific flights and figures showing how far below that target crew have fallen. Cabin crew said that if they failed to hit targets they were threatened with disciplinary measures or arbitrary changes to less convenient shift patterns.<br/>Ryanair told the Guardian last month that its recruitment agency WorkForce, which provides cabin crew to the airline, did not set targets for staff deemed to be failing in their sales skills. But internal documents, coupled with testimony from staff, suggest sales targets are at the heart of cabin crew duties. One document shows “actual spend targets” alongside the sales that the crew member achieved, together with a blank section inviting staff to explain any occasion when they “failed to reach E50 in revenue”. <br/>