Lufthansa and United debut new digital services platform that will further align the Star Alliance membership

Lufthansa and United Airlines hope the use of a new digital services platform (DSP) will help to enhance customer experiences as Star Alliance takes its first steps to enhance its digital and mobile services. Working in conjunction with global professional services company Accenture, the platform is part of the Alliance’s strategy to further improve the customer journey. The DSP will gather data provided by an individual member airline or third-party source and make it available to all members, enabling them to build it into their own customer-facing digital applications. The longer-term aim is to allow customers to use any member airline’s website or mobile application to obtain all the information they need for travel on several Star Alliance member airlines. <br/>