Emirates hands Arsenal $280m in record sponsorship deal

Arsenal has just secured its biggest sponsorship deal ever. The top London soccer club and Emirates Airline on Monday announced a 5-year extension to their shirt partnership lasting until the end of the 2023-2024 season. A spokesperson for Emirates said the deal is worth "in excess of GBP200m ($280m)." Arsenal players have been wearing shirts with Emirates branding since 2006. As part of the deal, the airline will also provide planes for the team on pre-season tours and "retain marketing rights to develop campaigns and initiatives around the world," Emirates said in a statement. Emirates have a separate deal with Arsenal which gives the Dubai airline the naming rights to the north London club's stadium. That deal was renewed in 2012 and runs until 2028.<br/>