Malaysia Airlines eyes premium passenger segments in 2018
Malaysia Airlines has announced that it will continue focusing on driving passenger yield improvement this year by growing its premium passenger segments such as large and small corporations. Among the list of initiatives MAS has taken to improve the experience on board are the new in-flight entertainment systems aboard its flagship A350 aircraft, which includes refreshed first and business class amenity pouches. It also relaunched Temptations, its in-flight shopping. Its domestic and regional lounge at Kuala Lumpur International reopened its doors in Q4 of last year to include a live cooking station and reflects the Baba Nyonya heritage. The news comes after MAS said last week that it will restructure to strengthen operations as part of its 5-year Malaysia Airlines Recovery Plan. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2018-03-05/oneworld/malaysia-airlines-eyes-premium-passenger-segments-in-2018
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Malaysia Airlines eyes premium passenger segments in 2018
Malaysia Airlines has announced that it will continue focusing on driving passenger yield improvement this year by growing its premium passenger segments such as large and small corporations. Among the list of initiatives MAS has taken to improve the experience on board are the new in-flight entertainment systems aboard its flagship A350 aircraft, which includes refreshed first and business class amenity pouches. It also relaunched Temptations, its in-flight shopping. Its domestic and regional lounge at Kuala Lumpur International reopened its doors in Q4 of last year to include a live cooking station and reflects the Baba Nyonya heritage. The news comes after MAS said last week that it will restructure to strengthen operations as part of its 5-year Malaysia Airlines Recovery Plan. <br/>
