United Airlines and BP join forces on industry-leading loyalty program

United Airlines and petroleum behemoth BP USA are launching a new kind of loyalty program. United said starting Wednesday it will begin offering both United MileagePlus members and BP Driver Rewards members the option of earning and using miles on fuel purchases at participating BP retail locations in the US. United’s new joint venture with BP is believed to be the only such program in the US that gives customers the ability to earn and use airline miles at the pump for gasoline purchase. This new fuel-focused program points to the importance both United and BP place on providing a slew of incentives to ensure members remain vested in their respective loyalty programs. <br/>