Boeing, Airbus gird for new duel in niche market for small jets
Embraer’s first new narrow-body jet is set to fly into commercial service next week to take on Bombardier. But that’s just a prelude to the bigger battle emerging between heavyweights Boeing and Airbus. At stake: possible orders from Air France-KLM, United Continental, and JetBlue Airways. The sales campaigns are a key test for Embraer and Bombardier as they seek to prove the potential of a new generation of 100- to 150-seat narrow-body jets -- a market sliver that Airbus and Boeing have largely abandoned for bigger, more profitable models. The twist is that those contests are poised to become the next battleground in a broader struggle between the aerospace duopolists. While Airbus prepares to take control of Bombardier’s C Series program, Boeing is deep into talks with Embraer to form a commercial-jet venture. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2018-03-30/general/boeing-airbus-gird-for-new-duel-in-niche-market-for-small-jets
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Boeing, Airbus gird for new duel in niche market for small jets
Embraer’s first new narrow-body jet is set to fly into commercial service next week to take on Bombardier. But that’s just a prelude to the bigger battle emerging between heavyweights Boeing and Airbus. At stake: possible orders from Air France-KLM, United Continental, and JetBlue Airways. The sales campaigns are a key test for Embraer and Bombardier as they seek to prove the potential of a new generation of 100- to 150-seat narrow-body jets -- a market sliver that Airbus and Boeing have largely abandoned for bigger, more profitable models. The twist is that those contests are poised to become the next battleground in a broader struggle between the aerospace duopolists. While Airbus prepares to take control of Bombardier’s C Series program, Boeing is deep into talks with Embraer to form a commercial-jet venture. <br/>
