EasyJet foresees Swiss market growth
EasyJet CE Johan Lundgren said that the airline has counted about 1m additional passengers in the Swiss market annually, and anticipates continued growth thanks to a combination of targeted advertising and larger planes. EasyJet flights are mainly active in the Swiss airports at Geneva and Basel Mulhouse, and Lundgren said he anticipates growth potential, particularly toward the French and German borders. “In Alsace and in Baden-Württemberg we advertise – unlike many competitors – specifically for passengers. We can skim off these markets and increase capacities relatively easily, for example by using larger [aircraft],” Lundgren said. The CE also said he was not concerned about attempts by more expensive carriers, like SWISS, to “copy” elements of EasyJet’s low-cost, low-service business model. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2018-04-02/unaligned/easyjet-foresees-swiss-market-growth
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EasyJet foresees Swiss market growth
EasyJet CE Johan Lundgren said that the airline has counted about 1m additional passengers in the Swiss market annually, and anticipates continued growth thanks to a combination of targeted advertising and larger planes. EasyJet flights are mainly active in the Swiss airports at Geneva and Basel Mulhouse, and Lundgren said he anticipates growth potential, particularly toward the French and German borders. “In Alsace and in Baden-Württemberg we advertise – unlike many competitors – specifically for passengers. We can skim off these markets and increase capacities relatively easily, for example by using larger [aircraft],” Lundgren said. The CE also said he was not concerned about attempts by more expensive carriers, like SWISS, to “copy” elements of EasyJet’s low-cost, low-service business model. <br/>
