One year after a passenger was dragged off a plane, have customers forgiven United?

One year later. Have customers forgiven United Airlines for the David Dao incident? In April 2017, United Airlines faced a crisis that went viral on social media in a matter of hours, brought an out-of-court settlement and, eventually, an apology from the CE Oscar Munoz. It’s a painful reminder of how a PR disaster in the social media age can spread so fast. Many customers have moved on, but a new survey found that some have yet to put the issue to rest. It didn’t help that in the year since the Dao incident the airline experienced several incidents of pets on-board that have either been injured or died. Consumer perception of United is still far below what it was this time last year. It currently stands at -6.9 compared to 17 in the days before the incident, according to consumer perception firm YouGov BrandIndex. <br/>