Air China, Air Canada ink joint venture agreement

Air China has signed a joint venture agreement with Air Canada to enhance its position in the fast-growing Sino-Canada market. According to the JV, signed in Beijing June 6, Air China will strengthen its cooperation with Air Canada to optimise slots and airfares, conduct joint sales and marketing promotional activities, collaborate on frequent flyer programs, and enhance airport lounge services on Sino-Canada routes. “The Sino-Canada market is one of the most important markets for Air China, which has experienced fast growth in recent years as passenger boardings increased 17.8% in 2017," Air China chairman Cai Jianjiang said. Air Canada CE Calin Rovinescu said the deal with Air China is an important strategy for the Canadian carrier’s international expansion. <br/>