Malaysia Airlines boosts yields on premium passengers
Malaysia Airlines is solidly improving yields by increasing its emphasis on premium passengers, and the carrier indicates the approach will continue. The airline’s “concerted focus on yield,” which began in the second half of 2017, produced positive results in Q1, Group CE Izham Ismail said. Yield improved 6.6% year-on-year in the quarter, despite the strong competition that has been putting pressure on airline fares in Southeast Asia. MAB said it will “continue to drive yield by focusing on the premium segment to cushion the airline from rising costs.” Ismail said Q1 was “relatively encouraging,” with the airline’s performance meeting budget expectations. This contrasted with a “challenging” year in 2017 when the carrier underperformed against its budget, thanks partly to adverse exchange rate movements. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2018-07-06/oneworld/malaysia-airlines-boosts-yields-on-premium-passengers
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Malaysia Airlines boosts yields on premium passengers
Malaysia Airlines is solidly improving yields by increasing its emphasis on premium passengers, and the carrier indicates the approach will continue. The airline’s “concerted focus on yield,” which began in the second half of 2017, produced positive results in Q1, Group CE Izham Ismail said. Yield improved 6.6% year-on-year in the quarter, despite the strong competition that has been putting pressure on airline fares in Southeast Asia. MAB said it will “continue to drive yield by focusing on the premium segment to cushion the airline from rising costs.” Ismail said Q1 was “relatively encouraging,” with the airline’s performance meeting budget expectations. This contrasted with a “challenging” year in 2017 when the carrier underperformed against its budget, thanks partly to adverse exchange rate movements. <br/>
