Inmarsat: Wi-Fi ‘crucial’ to 74% of business travellers
A survey by aircraft-connectivity supplier Inmarsat has revealed that 83% of business travellers would rebook with airlines that offer high-quality connectivity and 74% of business travellers now see inflight Wi-Fi as “crucial.” “While last year’s survey confirmed that the majority of passengers feel inflight Wi-Fi is a necessity, not a luxury, this year’s survey shows the influence that demand for Wi-Fi has on customer loyalty and satisfaction,” Inmarsat said. “Globally, passengers ranked inflight Wi-Fi as the fourth most important factor that they consider when choosing an airline, behind airline reputation, free checked baggage and extra leg room,” Inmarsat said. “Passengers are now so keen to get online that more than half (53%) would sacrifice their inflight drink for internet access,” Inmarsat said. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2018-08-09/general/inmarsat-wi-fi-2018crucial2019-to-74-of-business-travellers
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Inmarsat: Wi-Fi ‘crucial’ to 74% of business travellers
A survey by aircraft-connectivity supplier Inmarsat has revealed that 83% of business travellers would rebook with airlines that offer high-quality connectivity and 74% of business travellers now see inflight Wi-Fi as “crucial.” “While last year’s survey confirmed that the majority of passengers feel inflight Wi-Fi is a necessity, not a luxury, this year’s survey shows the influence that demand for Wi-Fi has on customer loyalty and satisfaction,” Inmarsat said. “Globally, passengers ranked inflight Wi-Fi as the fourth most important factor that they consider when choosing an airline, behind airline reputation, free checked baggage and extra leg room,” Inmarsat said. “Passengers are now so keen to get online that more than half (53%) would sacrifice their inflight drink for internet access,” Inmarsat said. <br/>
