SIA enters strategic agreement with Chinese technology company

SIA has signed a strategic collaboration agreement with China’s Alibaba Group to expand digital technologies and services between the two companies. This will see new cooperation between SIA and Alibaba platforms such as Fliggy, Cainiao Network, Alipay, and Alibaba Cloud. The collaboration will enable SIA to unlock more than 600m monthly active mobile users on Alibaba’s China retail marketplace and gain customers insights. It is also one of the most comprehensive partnerships between Alibaba Group and a foreign airline. Since 2016, SIA has had a flagship store in Fliggy, an Alibaba travel service platform. The new agreement will allow customers to convert SIA KrisFlyer loyalty miles to Fliggy points and vice versa, and also enjoy benefits within the Star Alliance network.<br/>