JetBlue CE seeks to lower ‘obscene’ cost to cross the Atlantic
JetBlue Airways could radically lower the price of business-class travel across the Atlantic, CE Robin Hayes said, giving the strongest signal yet that the carrier may jump into the world’s busiest aviation market. “We look at the obscene fares that carriers are charging in that market and we think we can bring price discipline,” Hayes said. While the company hasn’t taken a decision, “we think it’s a good opportunity, and when the time is right to take advantage, we may very well do that.” JetBlue would look to bring its Mint premium offering to bear on the North Atlantic. Hayes said that since its US rollout in 2014, the service with lie-flat beds has helped to halve the cost of transcontinental business-class flights. JetBlue could coexist well with discounters such as Norwegian, he said. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2018-09-07/unaligned/jetblue-ce-seeks-to-lower-2018obscene2019-cost-to-cross-the-atlantic
https://portal.staralliance.com/cms/logo.png
JetBlue CE seeks to lower ‘obscene’ cost to cross the Atlantic
JetBlue Airways could radically lower the price of business-class travel across the Atlantic, CE Robin Hayes said, giving the strongest signal yet that the carrier may jump into the world’s busiest aviation market. “We look at the obscene fares that carriers are charging in that market and we think we can bring price discipline,” Hayes said. While the company hasn’t taken a decision, “we think it’s a good opportunity, and when the time is right to take advantage, we may very well do that.” JetBlue would look to bring its Mint premium offering to bear on the North Atlantic. Hayes said that since its US rollout in 2014, the service with lie-flat beds has helped to halve the cost of transcontinental business-class flights. JetBlue could coexist well with discounters such as Norwegian, he said. <br/>
