JetBlue’s founder aims to reboot discount flying with US startup

Serial airline entrepreneur David Neeleman is determined to make his next carrier stand out in a market where rivals large and small shoehorn budget-minded travellers into cramped cabins. His proposed low-cost airline, with the working name Moxy, plans to offer passengers novel ways to customise their experience: from legroom to food to price. The founder of JetBlue Airways now wants to create a “technologically advanced" carrier flying a mix of short hops and longer direct routes, all in Airbus SE’s newest single-aisle jet, the A220. “JetBlue was a customer service company that just happened to fly airplanes," Neeleman said. “Moxy will take that a little bit further. It will be a technology company that just happens to fly airplanes.’’ Neeleman, the majority investor in the new venture, is looking to burnish his track record for successfully starting airlines in an industry littered with failures. <br/>