JetBlue plans no-frills fares for 2019
JetBlue Airways is jumping on the basic economy bandwagon. The carrier is planning to unveil no-frills fares next year, as it competes with similar offerings from larger US competitors. "At JetBlue, we never liked the 'no frills' approach," said JetBlue COO and president Joanna Geraghty in a note to employees. "But with these competitors now offering basic economy on many routes we fly, customer behavior suggests our success is at risk if we do not disrupt this market by lowering fares without sacrificing the experience." JetBlue didn't say exactly what the new fares would strip out, but it hinted that ticket changes and free advance seat selection may not be included. Geraghty said the new fares will still include free on-board Wi-Fi, snacks, soft drinks and a carry-on bag. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2018-10-01/unaligned/jetblue-plans-no-frills-fares-for-2019
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JetBlue plans no-frills fares for 2019
JetBlue Airways is jumping on the basic economy bandwagon. The carrier is planning to unveil no-frills fares next year, as it competes with similar offerings from larger US competitors. "At JetBlue, we never liked the 'no frills' approach," said JetBlue COO and president Joanna Geraghty in a note to employees. "But with these competitors now offering basic economy on many routes we fly, customer behavior suggests our success is at risk if we do not disrupt this market by lowering fares without sacrificing the experience." JetBlue didn't say exactly what the new fares would strip out, but it hinted that ticket changes and free advance seat selection may not be included. Geraghty said the new fares will still include free on-board Wi-Fi, snacks, soft drinks and a carry-on bag. <br/>
