WestJet says customers open to idea of premium fares
WestJet Airlines built its business on a simplified offer of low fares and no business class, but 2 decades later it’s betting on a more traditional structure of premium prices and segmented seating to help it recover from a year in which its profits nosedived. Executives from the airline presented their turnaround plan at an investor conference Tuesday after missing 2018 financial targets, blaming WestJet’s troubles on high fuel costs, aggressive competition, labour strife with its pilots and higher-than-expected start-up costs for the new Boeing 787 aircraft. These factors led to WestJet’s first quarterly loss in 13 years in Q2. Despite the challenges and the admission that it went “off track” this year, WestJet expects its tiered strategy will take off in 2019 and beyond. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2018-12-05/unaligned/westjet-says-customers-open-to-idea-of-premium-fares
https://portal.staralliance.com/cms/logo.png
WestJet says customers open to idea of premium fares
WestJet Airlines built its business on a simplified offer of low fares and no business class, but 2 decades later it’s betting on a more traditional structure of premium prices and segmented seating to help it recover from a year in which its profits nosedived. Executives from the airline presented their turnaround plan at an investor conference Tuesday after missing 2018 financial targets, blaming WestJet’s troubles on high fuel costs, aggressive competition, labour strife with its pilots and higher-than-expected start-up costs for the new Boeing 787 aircraft. These factors led to WestJet’s first quarterly loss in 13 years in Q2. Despite the challenges and the admission that it went “off track” this year, WestJet expects its tiered strategy will take off in 2019 and beyond. <br/>
