United unveils new uniforms for 70,000 frontline employees

United employees will get their first look Wednesday at new uniforms that will soon roll out to all 70,000 of the carrier’s frontline workers. The new line comes with a distinct look that includes colours like “Pacific Blue,” “Premium Purple,” and “Atlantic Amethyst” -- all among a half-dozen hues that United first teased this past August. Those new colours have already started to make it onto some of United's updated cabin interiors, such as with the company's new international-style "Premium Plus" seats. Now, they'll also be on bold display as United unveils the uniforms that have been in the works for more than a year, with fashion designer Tracy Reese and retailers Brooks Brothers and Carhartt working behind the scenes to craft the look and newly designed pieces. “United should stand toe-to-toe with any global airline in terms in of how good their employees look and the quality of their uniforms,” Reese said. The new designs for flight attendants and customer-service agents will feature some of the most sweeping changes to United’s current colour scheme, which is heavy on neutral blues and grays. <br/>