Ryanair’s product improvements include annual premium bundle

Ryanair will offer a new annual product, which includes allocated seats, fast-track and priority boarding, as part of a series of improvements to be rolled out this year. Feb 14, the airline launched Ryanair Choice, priced at E199 (US$225) per passenger per year for allocated seats, fast-track and priority boarding across all Ryanair flight bookings. Ryanair Choice is similar to EasyJet Plus which is also an annual subscription with bundled premium features. EasyJet Plus was launched in 2008. CMO Kenny Jacobs detailed a series of booking changes, as part of the product upgrades. If passengers find a cheaper fare within 3 hours, they will be able to claim the difference and will receive a GBP5 Ryanair credit. Passengers will also have a 48-hour window where they can change bookings free of charge. <br/>