BA celebrates 100 years with its reputation on the line
British Airways celebrates its centenary this year. But the glory days of the 1980s when it dubbed itself “the world’s favourite airline” have receded into history and its reputation is no longer flying high. Even the airline’s CE has no illusions about the company after 20 years of cuts and sporadic debacles, including a worldwide IT failure that grounded flights and an enormous data breach that affected nearly 400,000 customers. “There’s a lot of people . . . who have become disenchanted,” said the airline’s boss Alex Cruz. “Ever so slowly, we’re moving in the right direction, finally,” he said, as a GBP6.5b investment programme, which includes new planes, lounges and seats with direct aisle access in its long-haul business class, bears fruit. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2019-02-25/oneworld/ba-celebrates-100-years-with-its-reputation-on-the-line
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BA celebrates 100 years with its reputation on the line
British Airways celebrates its centenary this year. But the glory days of the 1980s when it dubbed itself “the world’s favourite airline” have receded into history and its reputation is no longer flying high. Even the airline’s CE has no illusions about the company after 20 years of cuts and sporadic debacles, including a worldwide IT failure that grounded flights and an enormous data breach that affected nearly 400,000 customers. “There’s a lot of people . . . who have become disenchanted,” said the airline’s boss Alex Cruz. “Ever so slowly, we’re moving in the right direction, finally,” he said, as a GBP6.5b investment programme, which includes new planes, lounges and seats with direct aisle access in its long-haul business class, bears fruit. <br/>
