Boeing 737 crisis imperils Norwegian's cut-price US routes
Norwegian Air Shuttle's reliance on the fuel-saving Boeing 737 Max to underpin its ultra low-cost trans-Atlantic strategy has exposed the loss-making carrier as the most vulnerable in Europe to the worldwide grounding of the plane. Norwegian was among the earliest adopters of the new narrow-body jet, using its extra range to launch services on Europe-US routes traditionally dominated by twin-aisle planes. But after the fatal crash in Ethiopia March 10 put the Max out of action, the airline has been forced to scrapped some flights and switch others to bigger aircraft, increasing costs and reducing competitiveness in an already cut-throat market. The groundings will “change the dynamics” of Norwegian Air’s operations but not the way it moves forward, according to a spokesman. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2019-03-21/unaligned/boeing-737-crisis-imperils-norwegians-cut-price-us-routes
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Boeing 737 crisis imperils Norwegian's cut-price US routes
Norwegian Air Shuttle's reliance on the fuel-saving Boeing 737 Max to underpin its ultra low-cost trans-Atlantic strategy has exposed the loss-making carrier as the most vulnerable in Europe to the worldwide grounding of the plane. Norwegian was among the earliest adopters of the new narrow-body jet, using its extra range to launch services on Europe-US routes traditionally dominated by twin-aisle planes. But after the fatal crash in Ethiopia March 10 put the Max out of action, the airline has been forced to scrapped some flights and switch others to bigger aircraft, increasing costs and reducing competitiveness in an already cut-throat market. The groundings will “change the dynamics” of Norwegian Air’s operations but not the way it moves forward, according to a spokesman. <br/>
