As ‘flying shame’ grips Sweden, SAS ups stakes in climate battle.
In Sweden, shame connected with traveling on airplanes that guzzle fossil fuels may now be having a real impact on travel patterns. Swedavia, which operates 10 Swedish airports including the ones outside Stockholm and Gothenburg, has seen year-on-year passenger numbers drop for 7 consecutive months. Last year, Sweden had its weakest overall growth in passenger numbers in a decade. At the same time, passenger numbers at state train operator SJ jumped to a record 32m last year due to “the big interest in climate-smart travel.” The phenomenon, known as "flying shame," is putting pressure on airlines to up efforts to reduce their greenhouse gas emissions. SAS is taking a series of measures, including replacing older airplane models with more fuel-efficient ones, and seeking to use more biofuel. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2019-04-15/star/as-2018flying-shame2019-grips-sweden-sas-ups-stakes-in-climate-battle
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As ‘flying shame’ grips Sweden, SAS ups stakes in climate battle.
In Sweden, shame connected with traveling on airplanes that guzzle fossil fuels may now be having a real impact on travel patterns. Swedavia, which operates 10 Swedish airports including the ones outside Stockholm and Gothenburg, has seen year-on-year passenger numbers drop for 7 consecutive months. Last year, Sweden had its weakest overall growth in passenger numbers in a decade. At the same time, passenger numbers at state train operator SJ jumped to a record 32m last year due to “the big interest in climate-smart travel.” The phenomenon, known as "flying shame," is putting pressure on airlines to up efforts to reduce their greenhouse gas emissions. SAS is taking a series of measures, including replacing older airplane models with more fuel-efficient ones, and seeking to use more biofuel. <br/>
