Boeing brainstorms to regain trust in MAX, Trump urges rebranding

President Donald Trump Monday urged Boeing to fix and "rebrand" its 737 MAX jetliner following 2 fatal crashes, while the planemaker said it was brainstorming with airlines over other ways to win back public trust. Pilots will play a pivotal role in that process, a Boeing spokesman said. "Pilots' confidence in the aircraft will lead passengers and crew to have greater confidence in the aircraft," said a Boeing VP. A person familiar with Boeing's public trust campaign said they did not believe the company was contemplating renaming the MAX, noting that aircraft renaming is a large undertaking that goes far beyond just a new paint job. For now Boeing remains focused on submitting a software update and finalising pilot training for regulatory approval. Regulators worldwide are preparing to review Boeing's proposals. <br/>