JetBlue takes a gamble with plans for London-NY flights
As one airline with transatlantic ambitions came into land for the last time, another was making plans to take off — hoping to disrupt one of the world’s busiest and most important routes. JetBlue will take on incumbents such as British Airways, Virgin Atlantic and United Airlines with its plans to fly between London and New York from 2021. It is also taking a big gamble as it prepares to enter a crowded and fiercely competitive market, which is littered with failures. Only weeks before JetBlue laid out its ambitions, Wow Air announced it would make no more flights across the Atlantic as it declared bankruptcy. As Wow’s example shows, there is a lot at stake for JetBlue. London Heathrow to New York JFK is “the highest capacity commercial long-haul route in the world”, according to one analyst. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2019-04-23/unaligned/jetblue-takes-a-gamble-with-plans-for-london-ny-flights
https://portal.staralliance.com/cms/logo.png
JetBlue takes a gamble with plans for London-NY flights
As one airline with transatlantic ambitions came into land for the last time, another was making plans to take off — hoping to disrupt one of the world’s busiest and most important routes. JetBlue will take on incumbents such as British Airways, Virgin Atlantic and United Airlines with its plans to fly between London and New York from 2021. It is also taking a big gamble as it prepares to enter a crowded and fiercely competitive market, which is littered with failures. Only weeks before JetBlue laid out its ambitions, Wow Air announced it would make no more flights across the Atlantic as it declared bankruptcy. As Wow’s example shows, there is a lot at stake for JetBlue. London Heathrow to New York JFK is “the highest capacity commercial long-haul route in the world”, according to one analyst. <br/>
