Pakistan International Airlines eyes digital services
Pakistan International Airlines is working to catch up with the digital ancillary services market as part of a roadmap it laid out 3 years ago. The airline has not been able to pursue digitalisation “for many reasons: political or economic reasons, changes of strategic plans in terms of several management changes, etc.,” project manager-information and communication technology Osama Sheikh said. PIA needs to improve its services and look for market partners who can grow alongside the carrier, “to provide the best customer experience and best technology,” he said. The carrier’s first ancillary business, launched in May, was the sale of bulkhead seats. “This is the very first move for us and we are getting a very good response from passengers,” Sheikh said. PIA is also working to reduce costs and improve efficiency and margins. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2019-06-25/unaligned/pakistan-international-airlines-eyes-digital-services
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Pakistan International Airlines eyes digital services
Pakistan International Airlines is working to catch up with the digital ancillary services market as part of a roadmap it laid out 3 years ago. The airline has not been able to pursue digitalisation “for many reasons: political or economic reasons, changes of strategic plans in terms of several management changes, etc.,” project manager-information and communication technology Osama Sheikh said. PIA needs to improve its services and look for market partners who can grow alongside the carrier, “to provide the best customer experience and best technology,” he said. The carrier’s first ancillary business, launched in May, was the sale of bulkhead seats. “This is the very first move for us and we are getting a very good response from passengers,” Sheikh said. PIA is also working to reduce costs and improve efficiency and margins. <br/>
