KLM asks passengers to 'fly responsibly'
As talk of "flygskam", or flight shame, reaches fever pitch, KLM has unveiled a new marketing campaign asking passengers to “fly responsibly”. The airline published an open letter from CE and president Pieter Elbers asking both passengers and the industry to “work together” to “truly create a sustainable future for aviation”. Moves suggested by Elbers include encouraging airlines to use KLM's carbon offset programme, as well as joining a biofuel programme. KLM also invites passengers to “make responsible decisions about flying”. Elbers said KLM would share its “best practices and tools” around sustainability with its competitors. The campaign is supported by a video, which asks air travellers: “Do you always have to meet face to face?”, and ”could you take the train instead?” <br/>
https://portal.staralliance.com/cms/news/hot-topics/2019-07-02/sky/klm-asks-passengers-to-fly-responsibly
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KLM asks passengers to 'fly responsibly'
As talk of "flygskam", or flight shame, reaches fever pitch, KLM has unveiled a new marketing campaign asking passengers to “fly responsibly”. The airline published an open letter from CE and president Pieter Elbers asking both passengers and the industry to “work together” to “truly create a sustainable future for aviation”. Moves suggested by Elbers include encouraging airlines to use KLM's carbon offset programme, as well as joining a biofuel programme. KLM also invites passengers to “make responsible decisions about flying”. Elbers said KLM would share its “best practices and tools” around sustainability with its competitors. The campaign is supported by a video, which asks air travellers: “Do you always have to meet face to face?”, and ”could you take the train instead?” <br/>
