A4A, IATA join forces on flying’s green messaging
A4A has joined with IATA to communicate the environmental and sustainable efforts initiated by commercial aviation and explain why flying is a responsible transport choice. Airlines are coming under pressure as global concerns grow about carbon emissions and climate change. In the past 6 months, a flygskam, or “flight shame,” movement has gained traction. A4A president and CE Nick Calio said :“We are seeing a new narrative emerging, especially in Europe, where people are calling out people for flying. It’s called shaming. And in countries like Belgium, the Netherlands and Sweden, they are talking about taxes on aviation … this ignores the very good story of this industry,” Calio said. “More must be done to tell that good story, but a lot more needs to be done beyond." <br/>
https://portal.staralliance.com/cms/news/hot-topics/2019-07-03/general/a4a-iata-join-forces-on-flying2019s-green-messaging
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A4A, IATA join forces on flying’s green messaging
A4A has joined with IATA to communicate the environmental and sustainable efforts initiated by commercial aviation and explain why flying is a responsible transport choice. Airlines are coming under pressure as global concerns grow about carbon emissions and climate change. In the past 6 months, a flygskam, or “flight shame,” movement has gained traction. A4A president and CE Nick Calio said :“We are seeing a new narrative emerging, especially in Europe, where people are calling out people for flying. It’s called shaming. And in countries like Belgium, the Netherlands and Sweden, they are talking about taxes on aviation … this ignores the very good story of this industry,” Calio said. “More must be done to tell that good story, but a lot more needs to be done beyond." <br/>
