Flight shame: Can airlines ever reduce their emissions?

When cyclist Anna Hughes stopped flying 10 years ago, it seemed like a radical idea. But now the founder of Flight Free UK has convinced thousands to join her to mitigate the climate impact of air travel. Her campaign is just one part of a no-fly movement that is spreading rapidly across Europe and has given birth to a new phrase: flygskam, or Swedish for flight-shame. The awareness is growing fast, as climate concerns have sparked a public backlash against flying that would have been almost unthinkable even a year ago. For airlines, the sudden take-off of this movement presents a potentially dangerous challenge. Passenger growth shows signs of weakening in countries where flygskam is catching on. There was a 3% fall last year in the number of passengers for domestic flights going through 10 of Sweden’s state-owned airports. <br/>