Delta Air says the quest for Instagram photos is stoking demand for flights
Delta Air Lines says it’s getting a boost from young adults looking to jazz up their social-media accounts. One attraction, says CMO Tim Mapes, is the chance to take Instagram-friendly pictures in front of historic monuments such as the Eiffel Tower. Another draw: visiting filming locations for television shows such as Game of Thrones, which has made use of scenery from the UK to Croatia. “Travel today is all about the selfie shot in front of some dramatic place with someone you care about,” Mapes said Tuesday at the International Aviation Forecast Summit in Las Vegas. “That’s the travel currency of today.” It’s also adding to demand for flights. That’s particularly true for Millennials and other younger passengers looking for “the Instagram picture in front of an international icon,” he said. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2019-08-30/sky/delta-air-says-the-quest-for-instagram-photos-is-stoking-demand-for-flights
https://portal.staralliance.com/cms/logo.png
Delta Air says the quest for Instagram photos is stoking demand for flights
Delta Air Lines says it’s getting a boost from young adults looking to jazz up their social-media accounts. One attraction, says CMO Tim Mapes, is the chance to take Instagram-friendly pictures in front of historic monuments such as the Eiffel Tower. Another draw: visiting filming locations for television shows such as Game of Thrones, which has made use of scenery from the UK to Croatia. “Travel today is all about the selfie shot in front of some dramatic place with someone you care about,” Mapes said Tuesday at the International Aviation Forecast Summit in Las Vegas. “That’s the travel currency of today.” It’s also adding to demand for flights. That’s particularly true for Millennials and other younger passengers looking for “the Instagram picture in front of an international icon,” he said. <br/>