Malaysia Airlines is continuing a strategy of increasing international partnerships by reaching a codeshare deal with British Airways. The agreement will apply to flights from Oct. 9, allowing Malaysia Airlines to codeshare on BA flights from London Heathrow to several points in the UK and Europe. Malaysia Airlines has two flights per day to Heathrow from Kuala Lumpur. BA will be able to connect to some of Malaysia Airlines' Asia-Pacific routes. Malaysia Airlines CEO Izham Ismail said the deal allows the carrier to expand its European network without launching more of its own flights. The two carriers are both oneworld alliance partners. Malaysia Airlines’ existing European codeshares are with KLM and Finnair. Partnering with more airlines is a key part of the carrier's turnaround strategy. This year the carrier has announced an expanded partnership with Singapore Airlines, and a proposed joint venture with Japan Airlines. <br/>